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Page generated on Apr 2, 2014

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Secondly, back links can work by popularity. What I mean by this is that if you get a high ranked site to back link to your site, this carries over. So that high ranked site’s URL is in the back link and that further draws people to your website.

Lastly, you need to make sure the back links are relevant. The more off topic your back links are the more useless they are. You need links from websites similar to yours that deal with the same product or information. If you get back links that really have nothing to do with your website, they will be pretty much worthless.

Those three factors work in tandem with one another. Your back links should abide by all three of those. You need to make sure your links are relevant, try to get them from high ranked sites, and make sure you get a lot of them. If you do not do all three of those you wont be getting the most out of those links.
Link building Services are what allow you to get links that fit all those parameters. They can provide you with links from high ranked sites and that fit all those criteria.
However a lot of these services require a fee of some sort. On top of that they might remove your links if you cancel or quit. So when looking into such services make sure to do your homework and find one that works for you.

Another thing you should keep in mind is there are two types of back links. There is reciprocation and one way. Essentially the reciprocation back links are just as they sound. Their site will link to you but your site will also link to them. This can be a double edged sword since it makes you climb rank, but it also helps your competitors climb in rank as well.

The other link, the one way one, allows their site to link to yours without you linking toyours. This is the best one to use since it helps you climb up in rank without allowing them to climb up. It is also harder to get, but is also the type provided by link services.

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